Nancy Harlan, a marketing leader with deep expertise in ABM and customer-centric strategies, shares her journey from sales to leading high-impact marketing programs. She discusses the power of cross-functional collaboration,... Read More
Author: Abhibaj
Shvetha Raghunath, Director of Marketing at Infor India Pvt Ltd, reflects on her transition from technology pre-sales and business development to leading strategic marketing efforts. With over 20 years of... Read More
Revenue Operations (RevOps) aligns sales, marketing, and customer success teams to optimize revenue growth. By ensuring these departments work cohesively, businesses can enhance operational efficiency and drive profits. However, implementing... Read More
Martin Lloyd, Demand Generation Director at FICO, brings over 15 years of experience in building high-performing teams and driving full-funnel demand generation in SaaS. He discusses the evolving role of... Read More
Content personalization has become essential in today’s competitive landscape—generic content no longer cuts it. To truly stand out and engage customers, B2B content personalization is key. By tailoring your content... Read More
Marcelo Fernandes, Vice President and Global Head of Adoption & Account-Based Marketing at SAP, brings over 25 years of experience driving marketing strategies for global enterprises. In this interview, he... Read More
Avishek Chakrobarty, Head of Global ABM Centre of Excellence at Kyndryl, shares his journey from enterprise sales to working on ABM and Growth Marketing roles. He discusses the evolution of... Read More
B2B marketing campaigns continue to evolve with the rise of new technologies, shifting customer expectations, and innovative strategies. To stay ahead, businesses must adopt an agile, data-driven approach prioritizing personalization,... Read More